Transition: The IBM story

Founder and Publisher of the Switzer Report
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by John Harvey

IBM’s impressive journey is instructive for any Australian company facing challenges within the rapidly changing global economy.

Transition: The IBM Story demonstrates the transformative power of collaboration and the potential to exploit that power to create competitive advantage on the world stage, and chronicles the steps that took IBM from Australia’s leading manufacturing exporter in the 1990s to become the leading exporter of IT services a mere decade later.

These steps also provide a blueprint for any business intent on radically transforming its operations, no matter their size.

This book offers evidence that business leadership, vision and determination can effect major change on both a national and an international level.

John Harvey first joined IBM in 1968, forging a reputation as one of the leading advocates of IT in Australia. Today, he advises IBM management and governments around the world on investment opportunities and global sourcing of IT capabilities.

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