Seven West Media has promoted the head of its magazines division to chief operating officer as it looks to increase its revenue from new technologies and content.

Pacific Magazines chief executive Nick Chan will replace outgoing chief operating officer Rohan Lund, who announced his departure a fortnight ago.

Seven West has also promoted its chief sales and digital officer, Kurt Burnette, to chief revenue officer.

The appointments are part of a restructure aimed at helping the owner of Seven Television, Pacific Magazines, Yahoo!7 and the West Australian newspaper deliver more content and boost revenue, chief executive Tim Worner said.

“We are placing innovation at the core of our business and bringing each of our businesses even closer together to deliver new revenue streams,” he said in a statement.