Bell Direct is the latest financial services firm to try and grab a piece of the growing SMSF sector, with the launch of a new white label DIY super product.
The online broker has collaborated with SMSF administrator, SuperGuardian, to respond to their clients’ growing demand for control over their super savings.
The new product would cost SMSF investors $1350 per annum, and includes services for accounting, audits and tax returns.
“We are keen to attract more of the SMSF market and in response to this demand we partnered with leading firms across the financial services industry to launch a complete SMSF service — with investment opportunities across all asset classes,” Bell Direct CEO Arnie Selvarajah said in a media release yesterday.
In allocating the SMSF administration duties to SuperGuardian, Selvarajah says the new product offers customers an easy solution and room to focus on building a diversified portfolio.
CEO of SuperGuardian, Olivia Long, says there is increasing demand from businesses in the superannuation sector looking to develop white label SMSF products such as this.
“I have no doubt this is partly due to the fact we are one of a few truly independent SMSF administrators offering bespoke services with a partnership approach to building an SMSF client base.
“Working for Bell Direct is exciting as a recent Investment Trends report states 81% of SMSFs have an online share trading account, and that it’s a critical base.”